Character Design

Mascots and characters with personality baked in from the first sketch, made for games, apps and campaigns.

Forketta pasta brand logo surrounded by playful hand-drawn food illustrations
Adobe MAX Honoree

Adobe MAX 2025
Creativity Award
Honoree

Forketta — Brand Identity & Packaging Design

#Brand Identity#Packaging#Logo
The Feral Feast Rebrand and Web Design

The Feral Feast Rebrand and Web Design

#Illustration#Editorial#Social Media#Brand Identity +6more tags
Red Crimson Cape; Children's Book Illustration

Red Crimson Cape; Children's Book Illustration

#2D#Illustration#Character#Book +2more tags
Tarkeeb Rebranding for Website

Tarkeeb Rebranding for Website

#Branding#Brand Identity#Design#Editorial +2more tags
SWOF; Fun Soda Packaging

SWOF; Fun Soda Packaging

#Design#Packaging#Logo#Icon +3more tags
Fresca Trattoria; Restaurant Branding

Fresca Trattoria; Restaurant Branding

#Brand Identity#Branding#Character#Design +5more tags
The Doses; Energy Drink Branding

The Doses; Energy Drink Branding

#Design#Editorial#Logo#Packaging +3more tags

MOMU Motion Design

#Branding#Brand Identity
Emerald Psychiatry Visual Identity

Emerald Psychiatry Visual Identity

#Brand Identity#Branding#Design#Editorial +3more tags
Pirates War – Splash Screen Design

Pirates War – Splash Screen Design

#2D#Illustration#Game
Aquaverse Illustration

Aquaverse Illustration

#2D#Character#Illustration
Podcast Cover Design Vol. 01

Podcast Cover Design Vol. 01

#Illustration#Design#Social Media#Character +1more tags

Eden Table

#Brand Identity#Animation#Advertising
Bluppy Triceratops Sticker

Bluppy Triceratops Sticker

#2D#Character
MOMU Visual Identity

MOMU Visual Identity

#Motion#Branding#Design
Diorama Food & Beverage - Editorial Illustration

Diorama Food & Beverage - Editorial Illustration

#2D#Illustration#Mascot
Celebrating 80 Years of Freedom

Celebrating 80 Years of Freedom

#2D#Editorial#Illustration
Dog Character & Animation for Placelist App

Dog Character & Animation for Placelist App

#2D#Animation#Character#Illustration +5more tags
Workaholic Icon Design

Workaholic Icon Design

#2D#Icon#Illustration
Vegetable Character Design

Vegetable Character Design

#2D#Character#Mascot
Enchanted Trail Adventures

Enchanted Trail Adventures

#2D#Background
Brand Strategy and Logo Design for Bilge İnşaat

Brand Strategy and Logo Design for Bilge İnşaat

#Brand Identity#Logo
Retro Football Mascots

Retro Football Mascots

#2D#Character#Mascot
WOBL IP Zombie Apocalypse

WOBL IP Zombie Apocalypse

#3D#Character#Packaging#Game
a (FRND) of Mine Brand Identity

a (FRND) of Mine Brand Identity

#Advertising#Brand Identity#Branding#Design +4more tags

FAQ

Frequently asked questions

Still wondering about something? Email the studio and we’ll answer within two business days.

What does WOBL's character design cover?

Mascots, avatars, game characters and app guides — from first sketches and expression sheets through to final artwork and turnarounds. The dog guide for the Placelist app and the cast behind Pirates War both started as scribbles in the same sketchbook.

Can a character be animated later?

Build it with animation in mind and yes. We keep the construction clean and the shapes rig-friendly, then animate it in-house when the brief calls for it, so nobody has to redraw the character to make it move.

Do you design characters for games as well as brands?

Both, and they are different jobs. A game character has to read at thumbnail size and survive being seen a thousand times; a brand mascot has to carry a personality across packaging and campaigns. The sketching is the same, the constraints are not.

How many concepts do we see?

Usually three directions that are genuinely different rather than three versions of one idea, then one gets picked and pushed properly. Expressions, poses and variants come after the direction is settled.