Character Design
Mascots and characters with personality baked in from the first sketch, made for games, apps and campaigns.
Adobe MAX 2025
Creativity
Award
Honoree
Forketta — Brand Identity & Packaging Design
MOMU Motion Design
Pirates War – Splash Screen Design
Aquaverse Illustration
Eden Table
Bluppy Triceratops Sticker
Diorama Food & Beverage - Editorial Illustration
MOMU Visual Identity
Dog Character & Animation for Placelist App
Celebrating 80 Years of Freedom
Vegetable Character Design
Workaholic Icon Design
Enchanted Trail Adventures
Brand Strategy and Logo Design for Bilge İnşaat
Retro Football Mascots
WOBL IP Zombie Apocalypse
MDW Campaign Motion
Timnas Indonesia: World Cup Journey
Kumi: The Fun & Engaging Learning App
Robo Fight Adventure
Heinz Tomato Poster
Playable on
gamesnacks
Cards of the Undead
Playable on
gamesnacks
Pirate Poker
World Tour Tickets
Playful Personas
MOMU Motion Design
MOMU sits at the meeting point of art, technology, and people. Its visual identity borrows from sound: how it echoes through a space and links people to what they're experiencing.
Eden Table
Eden Table opened as a coffee shop in 2020. Now it's getting a new identity, built around warm, artistic interiors and a menu shaped by the owner's love of culinary exploration. A different kind of brunch spot.
MDW Campaign Motion
Malang Design Wave (MDW) is a design conference and creative movement based in Malang, Indonesia. It brings together designers, artists, and creative professionals for talks, workshops, and exhibitions. The goal: grow Malang's creative community and show what design can do across industries.
No works in this category yet.
FAQ
Frequently asked questions
Still wondering about something? Email the studio and we’ll answer within two business days.
What does WOBL's character design cover?
Mascots, avatars, game characters and app guides — from first sketches and expression sheets through to final artwork and turnarounds. The dog guide for the Placelist app and the cast behind Pirates War both started as scribbles in the same sketchbook.
Can a character be animated later?
Build it with animation in mind and yes. We keep the construction clean and the shapes rig-friendly, then animate it in-house when the brief calls for it, so nobody has to redraw the character to make it move.
Do you design characters for games as well as brands?
Both, and they are different jobs. A game character has to read at thumbnail size and survive being seen a thousand times; a brand mascot has to carry a personality across packaging and campaigns. The sketching is the same, the constraints are not.
How many concepts do we see?
Usually three directions that are genuinely different rather than three versions of one idea, then one gets picked and pushed properly. Expressions, poses and variants come after the direction is settled.