Heinz Tomato Poster
- Description
The Heinz Tomato Poster is a concept piece featuring a large Heinz Ketchup bottle with a detailed cutaway revealing the production process. Highlighting Heinz's legacy since 1869, the design combines bold typography with a whimsical, illustrative cross-section showcasing fresh tomatoes and spices.
- Category
- Graphic Design
- Tools
-
Adobe Illustrator 
Adobe Photoshop
Project brief
01 What Heinz Tomato Poster needed
The Heinz Tomato Poster is a concept piece asking for an illustration that could function as both a collectible print poster and a social asset, celebrating the Heinz craft story without reading as a product ad.
02 How the studio approached it
WOBL built the composition as a cross-section diagram, with the bottle as the architectural container and the production process as a small narrative scene inside, exposing the journey from tomato harvest to bottling.
03 What came out of it
Deliverables included the full illustration in print and social formats, plus a detail crop set for social close-ups.
