MOMU Motion Design
- Description
- MOMU sits at the meeting point of art, technology, and people. Its visual identity borrows from sound: how it echoes through a space and links people to what they're experiencing.
- Category
- Motion
- Tools
-
After Effects
Project brief
01 What MOMU Motion Design needed
MOMU sits at the intersection of art, technology, and people. The brand had a static identity that worked in print and on signage but did not translate to social channels where new audiences discover the venue. The team needed motion that felt native to the existing identity, not a layer added on top.
02 How the studio approached it
WOBL audited the existing identity and isolated three motion primitives: a logo reveal behavior, a typographic rhythm, and a color transition logic. These combined to produce a range of motion outputs without inventing new vocabulary. The studio built a motion guidelines document alongside the deliverables.
03 What came out of it
The shipped system included the motion guidelines document, six ready-to-use motion templates, and a thirty-second launch film used at the opening event.
