Eden Table
- Description
- Eden Table opened as a coffee shop in 2020. Now it's getting a new identity, built around warm, artistic interiors and a menu shaped by the owner's love of culinary exploration. A different kind of brunch spot.
- Category
- Motion
- Tools
-
After Effects
Project brief
01 What Eden Table needed
Eden Table opened as a coffee shop in 2020. By 2024 the owner was pivoting to a brunch destination with a menu shaped by seasonality and warm, artistic interiors. The existing identity no longer matched the new menu, price point, or clientele.
02 How the studio approached it
WOBL built the identity around a hand-drawn wordmark and a warm color palette drawn from the menu's hero ingredients. A custom illustration system extended across menu, signage, and packaging. Motion design carried the hand-drawn quality into animation for social and in-store screens.
03 What came out of it
The shipped system included the wordmark, full identity guidelines, menu design, in-store signage, takeaway packaging across three SKU formats, and a short motion reel for social.
