MDW Campaign Motion
- Description
Malang Design Wave (MDW) is a design conference and creative movement based in Malang, Indonesia. It brings together designers, artists, and creative professionals for talks, workshops, and exhibitions, with the goal of growing Malang's creative community and showing what design can do across industries.
- Category
- Motion
- Tools
-
After Effects
Project brief
01 What MDW Campaign Motion needed
Malang Design Wave needed motion assets that could carry the event's identity across social, in-venue screens, and session opener reels, feeling like an extension of the conference's existing visual system rather than a separate campaign layer.
02 How the studio approached it
WOBL built the motion system around three behaviors drawn from the conference identity: a typographic reveal, a shape transition, and a color wash. These combined to produce session openers, speaker name cards, social teasers, and in-venue loop reels.
03 What came out of it
Deliverables included the motion guidelines document, a set of ready-to-use motion templates, session opener reels for each keynote, and a social teaser kit.
