Self-initiated concept project. Submitted to Adobe MAX. Selected as an Honoree.

Forketta — Brand Identity & Packaging Design

A concept sub-brand built to solve a real brief: how do you make pasta relevant to Gen Z without losing the product's warmth and heritage. We created the full brand from scratch — name, logo, illustration system, color palette, copy tone, and packaging across three pasta formats.

Client
Self-initiated concept
Year
2024
Discipline
Branding · Packaging
Recognition
Adobe MAX Honoree
Forketta pasta brand logo surrounded by playful hand-drawn food illustrations

We started from one question: what would a genuinely joyful FMCG brand look like if designed without compromise.

Deliverable scope

  • Brand identity
  • Logo system
  • Packaging for three SKUs
  • Illustration & character design
  • Copy tone & brand voice
  • Social media layout

The Challenge

Most food brands targeting young audiences either overcorrect into irony or stay too safe with pastel minimalism. The challenge was finding a visual language that felt energetic without being chaotic, and playful without being childish.

Forketta illustration scene with stylised pasta dishes and the SKU names Penne, Spaghetti, Lasagna and Fusilli

The Execution

We built the identity around bold hand-drawn illustration as the primary brand expression. Each pasta shape got its own character. The packaging system uses color blocks to differentiate SKUs while keeping the family consistent. The copy was written to sound like the brand talks back.

Forketta key visual reading 'Ready, Set, Swirl!' surrounded by pasta and ingredient illustrations
Forketta 'e' logomark construction shown on its grid
A rounded, friendly logotype — built on a tight grid so it stays confident at any size.
Forketta Spaghetti, Penne, Lasagna and Fusilli boxes styled on a rug with a plated dish
The full range, shot in context.

A character for every shape

Hand-drawn illustration carries the brand. Each pasta format becomes its own playful character that scales from packaging to social.

  • Forketta fusilli character lifted on a fork against a green background
  • Forketta penne character lifted on a fork against a purple background
  • Forketta ravioli character lifted on a fork against a blue background

A palette that pops

A vibrant, high-energy palette — primaries to anchor the system, accents to keep every shelf and feed lively.

Forketta color palette swatches with names, CMYK and RGB values

Packaging across three SKUs

Color blocks differentiate each SKU while a shared layout, logo lockup and illustration style keep the family unmistakably Forketta.

Forketta packaging lineup — Lasagna, Penne, Fusilli and Spaghetti boxes with a plated dish
Flat dieline of the Forketta Lasagna box showing front, back, nutrition panel and recipe

Built for real moments

Shot in context — the brand sitting where it belongs, between friends and a plate of pasta.

Forketta pasta boxes and a plated dish styled on a wooden table with iced drinks

A voice that talks back

The tone carries into social — short, warm and a little cheeky. "Forkfuls of good vibes."

Forketta Instagram story mockups with the lines 'Forkfuls of good vibes' and 'Laughter, Chatter, Pasta on the Platter'

Recognition

Adobe MAX Honoree — selected from global submissions across student and professional categories.

View the Adobe MAX Creativity Awards

Got a brand to build?

Tell us what you're making — we'll bring the color. Or reach us at hi@woblcreative.com .

Start a Project