MOMU Visual Identity
- Description
The Modern Museum (MOMU) is a forward-thinking cultural hub dedicated to the evolution of modern art. MOMU explores the journey of modern artistic expression, from its groundbreaking early movements to the dynamic creations of today.
- Category
- Graphic Design
- Tools
-
After Effects 
Adobe Photoshop 
Adobe Illustrator
Project brief
01 What MOMU Visual Identity needed
MOMU needed a visual identity that could signal its contemporary orientation without alienating traditional museum audiences. The brief asked for a system flexible enough to handle exhibition branding, wayfinding, membership materials, and digital channels from one typographic spine.
02 How the studio approached it
WOBL built the identity around a custom wordmark with a variable weight axis, allowing the logo to shift presence between formal exhibition signage and energetic social posts. Typography paired the wordmark with a workhorse sans for body text and a display serif for exhibition titles.
03 What came out of it
The shipped system included the wordmark, full identity guidelines, exhibition template kit, wayfinding signage kit, and membership card designs.
