Tarkeeb Rebranding for Website
- Description
Tarkeeb is a family-run contracting company in Riyadh whose fit-out work had outgrown its brand. WOBL rebuilt the identity around a stacked-panel logomark, a bilingual Arabic and English system, and the tagline Built to Outlast, then carried it across nine collateral templates and a bilingual website. The company now speaks with one voice from tender documents to site hoardings.
- Category
- Graphic Design
- Tools
-
Adobe Photoshop 
Adobe Illustrator 
Figma
Project brief
01 What Tarkeeb Rebranding for Website needed
Construction clients in Riyadh buy permanence, and the market's brand language says anything but. Tarkeeb needed an identity that could face institutional clients and private families at once, hold its own in Arabic-first contexts and international ones, and survive the environments it describes: dust, distance, helmets, hoardings, and invoices read at arm's length.
02 How the studio approached it
The name means assembly, so the logomark assembles: three stacked panels secured as one structure. Sandstone Orange and Bare Beige ground a palette that reads through dust, and Wix Madefor Display, Inter, and Noto Sans Arabic carry equal weight in both scripts. Nine collateral templates tested the system at business-card and hoarding scale before the website shipped.
03 What came out of it
The rebrand lives at tarkeeb.org in Arabic and English, documenting ten delivered projects from a Red Sea resort fit-out to a quartzite boardroom table. Brand Guidelines 2026 and the Company Profiles template put the system in the client's hands.
