SWOF; Fun Soda Packaging
- Description
SWOF is a fun-soda brand for teens and young adults who want refreshment without the seriousness of wellness branding. WOBL built the identity around split-screen flavor stories, bold pink and orange, a custom wordmark, and can packaging that reads loud at shelf scale, backed by a naming and color system across the range.
- Category
- Graphic Design
- Tools
-
Adobe Photoshop 
Adobe Illustrator
Project brief
01 What SWOF; Fun Soda Packaging needed
Sparkling water has gone quiet and minimal, which leaves the fun end of the shelf open. The brief asked for a soda brand that owns joy and energy for teens without tipping into energy-drink aggression, with packaging that survives both a fridge lineup and a feed thumbnail.
02 How the studio approached it
WOBL designed each flavor as a split-screen story, Blue Fresh floating over rippling water, Pink Sweet on rock candy crystals, in bold pink and orange. A custom wordmark built for can scale sits over vertical stripes, and a six-flavor naming and color grid keeps the range coherent.
03 What came out of it
The system shipped as can packaging across flavors, the wordmark and color grid, supporting graphics, and fridge and lifestyle photography.
