Fresca Trattoria; Restaurant Branding
- Description
Fresca is a trattoria brand built around the Italian word for fresh. WOBL paired a script wordmark with a bold striped awning system, a cast of anthropomorphic vegetable characters on a sticker-sheet grid, supporting patterns, and print collateral, communicating local sourcing and warm, casual dining in one coherent identity.
- Category
- Graphic Design
- Tools
-
Adobe Illustrator 
Adobe Photoshop
Project brief
01 What Fresca Trattoria; Restaurant Branding needed
A trattoria identity has to feel hand-made without falling apart across menus, awnings, cards, and cups. The brief asked for a brand that communicates freshness and local sourcing to diners who have seen a hundred farm-to-table logos, in a market split between rustic kraft paper and corporate minimalism.
02 How the studio approached it
WOBL built the identity around a script wordmark and a two-color striped awning, then extended it with a cast of vegetable characters drawn as a sticker sheet. Supporting patterns, business cards, cups, and a Gusto Autentico seal rounded out the system, with every asset sharing one palette and one drawing voice.
03 What came out of it
The system shipped as a full application set: storefront mockup, logo sketches, stationery, patterns, the seal, cups, and menu collateral. On Behance it second strongest engagement in this pack, driven by the storefront hero image.
