Notes on process and craft from WOBL Creative — how brand identities, characters, packaging and motion work get made.https://woblcreative.com/en-ushttps://woblcreative.com/blog/event-visual-identity-has-a-different-job-than-a-product-brand/https://woblcreative.com/blog/event-visual-identity-has-a-different-job-than-a-product-brand/An event’s visual identity has to work across a convention floor, a championship stage, and a mobile notification — all within three days. That’s a harder problem than most product branding, and it gets solved differently.Thu, 23 Jul 2026 09:16:58 GMTvisual identitybrand strategywayfindingcultureevent brandingevent designhttps://woblcreative.com/blog/how-to-brief-a-motion-design-studio-without-wasting-everyone-s-time/https://woblcreative.com/blog/how-to-brief-a-motion-design-studio-without-wasting-everyone-s-time/“Make it feel premium” isn’t a brief — it’s a mood. Motion design lives on specifics: timing, reference, what two seconds must say before someone scrolls past.Mon, 11 May 2026 17:00:00 GMTanimationmotion designcreative briefproject managementhttps://woblcreative.com/blog/rebranding-doesn-t-mean-starting-over-here-s-what-actually-changes/https://woblcreative.com/blog/rebranding-doesn-t-mean-starting-over-here-s-what-actually-changes/Most rebrands aren’t a demolition. They're a renovation that keeps the parts customers already trust and fixes the parts that stopped working.Wed, 08 Apr 2026 17:00:00 GMTbrand strategybrand identitystartupshttps://woblcreative.com/blog/character-design-is-storytelling-with-fewer-words/https://woblcreative.com/blog/character-design-is-storytelling-with-fewer-words/A game character has one second on screen to say who they are. Here's how a silhouette, a color rule, and a single exaggerated feature do the job a paragraph of backstory can't.Wed, 18 Feb 2026 17:00:00 GMTcharacter designgame designillustrationmobile games